INTELLECTUAL CAPITAL AND FIRM PERFORMANCE WITHIN TELECOMMUNICATIONS INDUSTRY DURING THE NEW NORMAL ERA

In the post COVID-2019 era, companies are making a variety of changes to boost their performance. Companies need understand that rivalry is for physical and intangible assets, such as intellectual capital, when they want thrive succeed in market. Research on relationship between capital firm performance has become study received wide attention from researchers various disciplines. The purpose this research was analyze how comprising human, structural relational affected telecommunications sector during era. Quantitative using questionnaire survey used study. A valid instrument utilized 115 employees all Indonesia listed Stock Exchange 2019–2021. Human, structural, were hypothesized have positive effect company performance, investigated. Intellectual found statistically significant positively impacting with Recommendations then made practitioners. This implications Practitioners can concentrate efforts three main components management. Furthermore, managers companies, especially resources evolve following current developments will ultimately impact one very few studies examining Indonesian industry first investigate perceptual measures Indonesia.